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Marketing by the numbers : [electronic resource] how to measure and improve the ROI of any campaign / Leland Harden and Bob Heyman.

By:

Harden, Leland

Call number: 658.8/02 Call Number: Ebook Contributor(s):

Heyman, Bob, 1948-

Material type:

TextPublication details: New York : Amacom-American Management Association, 2010.Description: p. cmISBN:

9780814416204

Subject(s):

Call Number:

658.8/02 22

LOC classification:

HF5415.1265 .H3665 2010

Online resources:

Click here to access online

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