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Marketing expenditures and word-of-mouth communication [electronic resource] : complements or substitutes? / Guillermo Armelini [and] Julian Villanueva.

By: Call Number: Ebook Contributor(s): Material type: TextPublication details: Hanover, MA : Now, c2010.Description: ix, 53 p. ; 24 cmISBN:
  • 9781601983800
  • 1601983808
Subject(s): Online resources:
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