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Marketing mistakes and successes /

Hartley, Robert F.

Marketing mistakes and successes / Robert F. Hartley - 9th ed - Hoboken, NJ : John Wiley, c2004 - viii, 360 p. ; 23 cm

Marketing wars -- Great comebacks -- Managing change and crises -- Marketing management mistakes -- Notable marketing successes -- Ethical mistakes

ISBN: 0471446386

Subjects--Topical Terms:
Marketing--Case studies--United States

Dewey Class. No.: 658.800973 / H332M

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