Marketing mistakes and successes / (Record no. 43621)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00845nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000046416 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040817s2004 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471446386 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607252142 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 1 |
| Level of effort used to assign classification | STAFF MATRIX |
| Level of effort used to assign subject headings | 201507161444 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201306271804 |
| Level of effort used to assign classification | VLOAD |
| -- | 200408171005 |
| -- | prasittichai |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800973 |
| Item number | H332M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Robert F. |
| 9 (RLIN) | 70556 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing mistakes and successes / |
| Statement of responsibility, etc. | Robert F. Hartley |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley, |
| Date of publication, distribution, etc. | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 360 p. ; |
| Dimensions | 23 cm |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing wars -- Great comebacks -- Managing change and crises -- Marketing management mistakes -- Notable marketing successes -- Ethical mistakes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | United States |
| General subdivision | Case studies |
| 9 (RLIN) | 70557 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | 200408 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 28/09/2004 | 636.00 | 658.800973 H332M | 1000121382 | 21/06/2018 | 1 | 21/06/2018 | General Book |
