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Marketing mistakes and successes / Robert F. Hartley
Call number: 658.800973 H332M Material type:
TextPublication details: Hoboken, NJ : John Wiley, c2004Edition: 9th edDescription: viii, 360 p. ; 23 cmISBN: - 0471446386
- 658.800973 H332M
Partial contents:
Marketing wars -- Great comebacks -- Managing change and crises -- Marketing management mistakes -- Notable marketing successes -- Ethical mistakes
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General Book
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 658.800973 H332M (Browse shelf(Opens below)) | 1 | Available | 1000121382 |
Marketing wars -- Great comebacks -- Managing change and crises -- Marketing management mistakes -- Notable marketing successes -- Ethical mistakes
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