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Czinkota, Michael R.

Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen - 9th ed. - Australia : South-Western, 2010 - xxviii, 693, [24] p. : ill. ; 28 cm.

"International edition" -- cover

Part 1: The international marketing environment -- The global marketing imperative -- The economic environment -- Trade policy and institutions -- The cultural environment -- The legal and political environment -- Part 2: International market entry and development -- Strategic planning -- Marketing organization, implementation, and control -- Research -- Market entry and expansion -- Part 3: Export marketing mix -- Product adaptation -- Export pricing -- Marketing communication -- Distribution management -- Part 4: The global marketing mix -- Global product management and branding -- Global services -- Global logistics and materials management -- Global pricing -- Global promotional strategies -- International marketing and the future

ISBN: 9781439041376 1439041377

Subjects--Topical Terms:
Export marketing

Dewey Class. No.: 658.84 / C998P