Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen
Call number: 658.84 C998P Material type:
TextPublication details: Australia : South-Western, 2010Edition: 9th edDescription: xxviii, 693, [24] p. : ill. ; 28 cmISBN: - 9781439041376
- 1439041377
- 658.84 C998P
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Book
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 658.84 C998P (Browse shelf(Opens below)) | 1 | Available | 1000161934 |
"International edition" -- cover
Part 1: The international marketing environment -- The global marketing imperative -- The economic environment -- Trade policy and institutions -- The cultural environment -- The legal and political environment -- Part 2: International market entry and development -- Strategic planning -- Marketing organization, implementation, and control -- Research -- Market entry and expansion -- Part 3: Export marketing mix -- Product adaptation -- Export pricing -- Marketing communication -- Distribution management -- Part 4: The global marketing mix -- Global product management and branding -- Global services -- Global logistics and materials management -- Global pricing -- Global promotional strategies -- International marketing and the future
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