Principles of international marketing / (Record no. 61236)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01816nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000064409 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251111152516.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130321s2010 at a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781439041376 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1439041377 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507201703 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 1 |
| Level of effort used to assign classification | STAFF MATRIX |
| Level of effort used to assign subject headings | 201306272123 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201303211357 |
| Level of effort used to assign classification | admin |
| -- | 201103101600 |
| -- | pawinee |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | C998P |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 9 (RLIN) | 93228 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of international marketing / |
| Statement of responsibility, etc. | Michael R. Czinkota, Ilkka A. Ronkainen |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | South-Western, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 693, [24] p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "International edition" -- cover |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: The international marketing environment -- The global marketing imperative -- The economic environment -- Trade policy and institutions -- The cultural environment -- The legal and political environment -- Part 2: International market entry and development -- Strategic planning -- Marketing organization, implementation, and control -- Research -- Market entry and expansion -- Part 3: Export marketing mix -- Product adaptation -- Export pricing -- Marketing communication -- Distribution management -- Part 4: The global marketing mix -- Global product management and branding -- Global services -- Global logistics and materials management -- Global pricing -- Global promotional strategies -- International marketing and the future |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 9 (RLIN) | 52854 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronkainen, Ilkka A. |
| 9 (RLIN) | 93229 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | 201102 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 24/03/2011 | 695.00 | 658.84 C998P | 1000161934 | 21/06/2018 | 1 | 21/06/2018 | General Book |
