Customer obsession : | how to acquire, retain, and grow customers in the new age of relationship marketing /
Azevedo, Abaetê de
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaetê de Azevedo and Ricardo Pomeranz - New York : McGraw-Hill, c2008 - xi, 226 p. : ill. ; 24 cm.
Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication
9780071497046 0071497048
Consumers
Marketing
Customer Relations
658.812 / A994C
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaetê de Azevedo and Ricardo Pomeranz - New York : McGraw-Hill, c2008 - xi, 226 p. : ill. ; 24 cm.
Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication
9780071497046 0071497048
Consumers
Marketing
Customer Relations
658.812 / A994C
