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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaetê de Azevedo and Ricardo Pomeranz
Call number: 658.812 A994C Material type:
TextPublication details: New York : McGraw-Hill, c2008Description: xi, 226 p. : ill. ; 24 cmISBN: - 9780071497046
- 0071497048
- 658.812 A994C
Contents:
Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Book
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 658.812 A994C (Browse shelf(Opens below)) | 1 | Available | 1000181360 |
Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication
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