Customer obsession : | how to acquire, retain, and grow customers in the new age of relationship marketing / (Record no. 71432)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01346nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000074833 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141030s2008 nyua 001 0deng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071497046 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071497048 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507201659 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 1 |
| Level of effort used to assign classification | STAFF MATRIX |
| -- | 201410301135 |
| -- | maprang |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | A994C |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Azevedo, Abaetê de |
| 9 (RLIN) | 108845 |
| 245 10 - TITLE STATEMENT | |
| Title | Customer obsession : |
| Remainder of title | how to acquire, retain, and grow customers in the new age of relationship marketing / |
| Statement of responsibility, etc. | Abaetê de Azevedo and Ricardo Pomeranz |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 226 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| 9 (RLIN) | 38911 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 19322 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer Relations |
| 9 (RLIN) | 44850 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pomeranz, Ricardo |
| 9 (RLIN) | 108846 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | 201410 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 30/10/2014 | 0.00 | E25846 | 658.812 A994C | 1000181360 | 21/06/2018 | 1 | 21/06/2018 | General Book |
