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Brand together

Ind, Nicholas.

Brand together how co-creation generates innovation and re-energizes brands / [electronic resource] : Nicholas Ind, Clare Fuller, Charles Trevail. - London ; Philadelphia : Kogan Page, 2012. - x, 172 p. : ill. ; 24 cm.

ISBN: 9780749463250 (pbk.) 0749463252 (pbk.) 9780749463267 (ebook) 0749463260 (ebook)

Subjects--Topical Terms:
Product management.
Branding (Marketing)
Customer Relations.

LC Class. No.: HD69.B7 / I526 2012

Dewey Class. No.: 658.4/063

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