Brand together (Record no. 75833)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01088nam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000079284 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160715s2012 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749463250 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749463252 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749463267 (ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749463260 (ebook) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607151142 |
| Level of effort used to assign nonsubject heading access points | staff |
| -- | 201605041226 |
| -- | admin |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | I526 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4/063 |
| Edition number | 23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ind, Nicholas. |
| 9 (RLIN) | 115687 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand together |
| Medium | [electronic resource] : |
| Remainder of title | how co-creation generates innovation and re-energizes brands / |
| Statement of responsibility, etc. | Nicholas Ind, Clare Fuller, Charles Trevail. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Philadelphia : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 172 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 9 (RLIN) | 20639 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 99759 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer Relations. |
| 9 (RLIN) | 44850 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fuller, Clare. |
| 9 (RLIN) | 115688 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trevail, Charles. |
| 9 (RLIN) | 115689 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/KOGANB0000614.html">http://portal.igpublish.com/iglibrary/search/KOGANB0000614.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
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