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Brand together [electronic resource] : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail.

By:

Ind, Nicholas

Call number: 658.4/063 Call Number: Ebook Contributor(s):

Material type:

TextPublication details: London ; Philadelphia : Kogan Page, 2012.Description: x, 172 p. : ill. ; 24 cmISBN:

9780749463250 (pbk.)
0749463252 (pbk.)
9780749463267 (ebook)
0749463260 (ebook)

Subject(s):

Call Number:

658.4/063 23

LOC classification:

HD69.B7 I526 2012

Online resources:

Click here to access online

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