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Hospitality sales : a marketing approach / Margaret Shaw, Susan V. Morris
Call number: 647.94 S535H Material type:
TextPublication details: New York : John Wiley & Sons, c2000Description: x, 341 p. : illus ; 24 cmISBN: - 0471296791
- 647.94 S535H
Partial contents:
Introduction to sales and marketing - - The marketing communication mix - - Hospitality customers: the buyers - - Hospitality businesses: the suppliers - - Hospitality businesses: more suppliers - - Personal selling: the sales process - - Personal selling: the delivery - - Sales management - - Sales and technology: part A management and operations - - Sales and technology: part B the hospitality customer - - Intermediaries - - Hospitality partnerships
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 647.94 S535H (Browse shelf(Opens below)) | 1 | Available | 1000079951 |
Browsing PBRU Library shelves,Shelving location: บรรณราชฯ ชั้น 4,Collection: หนังสือภาษาอังกฤษ ชั้น 4 Close shelf browser (Hides shelf browser)
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| 647.94 R379H The Hotel book great escapes soutth america / | 647.94 R432 Researchng and writing dissertations in hospitality and tourism / | 647.94 R975H Hotel management and operatins / | 647.94 S535H Hospitality sales : a marketing approach / | 647.94 S579H Hospitality sales : | 647.94 S586H Hospitality & tourism / | 647.94 T337H Hospitality information systems and E-commerce / |
Introduction to sales and marketing - - The marketing communication mix - - Hospitality customers: the buyers - - Hospitality businesses: the suppliers - - Hospitality businesses: more suppliers - - Personal selling: the sales process - - Personal selling: the delivery - - Sales management - - Sales and technology: part A management and operations - - Sales and technology: part B the hospitality customer - - Intermediaries - - Hospitality partnerships
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